Brands

OUR PARTNERS

We reserve this space to let you know about the furniture brands we work with and sell for.

You will notice that they have one thing in common: the quest for excellence.

White Tree Furniture is proud to be in partnership with these companies and shares their vision of a high quality product, social responsibility and service.

This is what our partners have to say about themselves, in their own words.

NOVASOLO

STORY

The story of NovaSolo began with a young man embarking on a worldwide journey with nothing but two wheels, he headed east eventually making his way to the world’s largest archipelago and has not left Indonesia since.

NovaSolo was established in 1996, in the city of Solo in Central Java, hence the name NovaSolo.

While the business model has evolved over the years and the setup today is completely different than what it was, the original values remain the same.

CONCEPT

NovaSolo is the designer, manufacturer and distributor of its house name collections of assembled indoor furniture.

The Head Office and production facility are based in Indonesia, with subsidiary companies located in Denmark, Australia, Canada and the USA, to support the European, Australian and North American markets respectively. 

MISSION

To develop, manufacture and deliver high quality furniture that is classic and practical in its design, and to provide reliable, authentic and professional service to all the customers we serve. 

To maintain socially responsible practices in our production, employment, and partnerships that prioritizes quality over price.

VISION

To grow closer to our customers through the products we design, the channels by which we sell, and the regions in which we serve, while maintaining the ideals of an independent, family owned and operated company. We want to stay relevant in a changing marketplace with a recognizable brand that embraces both the history and the future of NovaSolo’s journey.

 

MIA CASA

Our mission is to offer furniture in a high quality, affecting market demand at competitive prices.


When we produce furniture and interior to our assortment, we do not compromise the quality. It is very important to us, that the product are attractive, and can be distributed to both furniture- and on-line stores.


In Mia Casa we live and breathe for the good service, and our greatest joy is to create the good experience for our customers, and we always work hard to achieve that.


We guide and advise in every possible case, and support with pictures and detailed information about the products.


We deliver all products from our warehouse in Denmark, directly to your shop, warehouse or to the end customer, what ever will be needed.


We have a huge passion for furniture and interior, and we would like to share that passion with our customers, in a passionate collaboration as an attractive supplier and partner.

Best wishes from