About Us

White Tree Furniture is the UK specialist in signature white furniture.
Find amazing white welsh dressers, white bookcases, white kitchen units, white sideboards, farmhouse sideboards, white wardrobes, white kitchen pantries, white kitchen dressers, white bookcase display cabinets and white storage cabinets with glass doors, and much more!

Message from the Owner

My name is Francisco Pereira, I was born and raised in Portugal and I am the humble owner of White Tree Furniture. I started White Tree Furniture in late 2018, building on previous commercial relations with quality furniture brands (I initially entered e-commerce in 2015).
My background is in the Hospitality industry. I have a degree in Tourism Management and I’ve worked in hotels and restaurants in Portugal, England and the Channel Islands. When I’m not working I enjoy cooking, reading, going to the beach and travelling. I can also make some pretty decent cocktails (I’ve been a bartender), and I’m an avid coffee drinker!
At our shop you’ll find signature white furniture. I work to bring you the very best in this exciting furniture niche. Our products are produced by our friends in South East Asia. I can personally attest to the craftsmanship, talent and artistry possessed by the people there as I’ve spent time in this region of the word myself back in 2019 / early 2020 (Thailand, Malaysia, Indonesia and Vietnam).
I registered my company in England in 2016. It’s name is New Power E-Commerce, a limited liability company with number 10267931. 
The address is Unit 4E, Enterprise Court, Farfield Park, Rotherham, S63 5DB, United Kingdom. But White Tree Furniture is not about me. It’s about you and your needs. So please don’t hesitate to contact me by calling 808 189 7130 or emailing me personally at francisco@whitetreefurniture.co.uk
I look forward to hearing from you!
Francisco Pereira

The Best Furniture Store


"We are absolutely delighted with our purchase (the Halifax white mahogany Hutch Bookcase Unit) from White Tree Furniture. The quality of the product is extremely good and excellent value for money. Would not hesitate to order from them again. There was good communication throughout the process from White Tree and their chosen couriers. The delivery men were efficient and very helpful. An all round excellent experience. Would highly recommend."

Coral Cain

Halifax White Hutch Bookcase Unit

"This is a stunning bookcase and we love it. We wanted a large bookcase for our new study and this one is just perfect, it is very well made, heavy so it will not move from it's position, lovely to look at and does the job of holding books very well, it certainly looks exceptional. White Tree Furniture are a delight to deal with, Francisco could not have been more helpful, he is very knowledgeable and nothing was too much trouble for him. The people who delivered the bookcase were excellent and took a lot of trouble to lift it in very carefully, it is a very large piece of furniture so this was not an easy task. I would really recommend White Tree Furniture."

Sally Hamilton

Halifax Extra Large White Bookcase with Cupboards

"We have received the Novasolo Halifax White Kitchen Dresser, and we are really pleased with what can only be described as a quality piece of furniture. It was well worth the wait we encountered, for the global reasons we are all aware of, and we are so pleased that we stuck by our original and favourite choice. We received regular updates regarding delivery, by both e-mail, and personal phone calls, and we never felt like we had to do any chasing up on progress, White Tree Furniture were always one step ahead, and I found them to be a very efficient, friendly, and helpful company, The delivery team were very polite, friendly, considerate and efficient, and I have submitted a favourable feedback on their own website. I can highly recommend both the company and the product, and we look forward to having this lovely piece of furniture as a showpiece in our kitchen for many years ahead."

Terry McHugh

Halifax White Kitchen Dresser