About Us

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Nice to meet you.

Hi there!

My name is Francisco Pereira, I was born and raised in Portugal and I am the humble owner of White Tree Furniture. 

I started White Tree Furniture in late 2018, building on previous commercial relations with quality furniture brands (I initially entered e-commerce in 2015).

My background is in the Hospitality industry. I have a degree in Tourism Management and I’ve worked in hotels and restaurants in Portugal, England and the Channel Islands. 

When I’m not working I enjoy cooking, reading, going to the beach and travelling. I can also make some pretty decent cocktails (I’ve been a bartender), and I’m an avid coffee drinker!

At our shop you’ll find signature white furniture. I work to bring you the very best in this exciting furniture niche. 

Our products are produced by our friends in South East Asia. 

I can personally attest to the craftsmanship, talent and artistry possessed by the people there as I’ve spent time in this region of the word myself back in 2019 / early 2020 (Thailand, Malaysia, Indonesia and Vietnam). 

I want you to shop with confidence. 

That’s why White Tree Furniture gives you these benefits:

    • Free gifts (+ £1000)
    • Free delivery (+ £150)
    • 100% customer satisfaction program
    • Fantastic customer support
    • Best price guarantee
    • Trusted Shops Buyer Protection up to £2500

    I registered my company in England in 2016. It’s name is New Power E-Commerce, a limited liability company with number 10267931. The address is Unit 4E, Enterprise Court, Farfield Park, Rotherham, S63 5DB, United Kingdom.

    But White Tree Furniture is not about me.

    It’s about you and your needs. 

    So please don’t hesitate to contact me by calling 808 189 7130 or emailing me personally at francisco@whitetreefurniture.co.uk.

    I look forward to hearing from you!



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