About Us

Our Story

Once upon a time, in the island of Java, Indonesia, the local carpenters started to create beautiful furniture with native timber. 

Throughout the centuries, the artisans kept crafting their superior woods into works of art, handicraft and furniture. Their skill did not go unnoticed to foreign traders who sought to bring this furniture to the West, along with spices, tea, silks and other specialties.

This is the story of White Tree Furniture. My name is Francisco and I am the business developer of White Tree Furniture. I was travelling in South East Asia when I stumbled across the talents of Indonesian people. I witnessed their natural aptitude for wood works and their innate artistic spirit

Finding excellent white painted furniture, I decided to specialize in this exciting furniture niche and thus White Tree Furniture was born. I quickly established contacts with good manufacturers and a business was created.

Mount Bromo in Java

Mount Bromo in Java, Indonesia

White Tree Furniture

I define our furniture as a modern interpretation of Indonesia’s long tradition in furniture making brought to life by a team of forward thinking Danish designers.

Our concern as a store is not just the quality of our furniture, but the quality of your experience as a customer. Buying long lasting furniture is an investment and we make sure that everything goes well for you: from your shopping experience to knowing about the product, from contacting us to receiving the furniture in your home. All of it matters to us.

Our mission? Continue to deliver amazing value to our customers and trusted partners and improve the lives of those we come to contact with.

If you wish to know more you can call us at 808 189 7130 or email us at support@whitetreefurniture.co.uk

White Tree Furniture UK is legally owned and operated by New Power E-Commerce, a limited liability company established in England in 2016.

What Our Customers Say

"Absolutely delighted!! 

We are absolutely delighted with our purchase (the Halifax white mahogany Hutch Bookcase Unit) from White Tree Furniture. The quality of the product is extremely good and excellent value for money. Would not hesitate to order from them again. There was good communication throughout the process from White Tree and their chosen couriers. The delivery men were efficient and very helpful. An all round excellent experience. Would highly recommend."

Coral C.


"A great solid bedroom storage cabinet

White Tree delivered the product in a timely manner with notifications from UPS. A great solid bedroom storage cabinet.. well made!"

Anita M.


8 Hook Coat Rack

We are thrilled with our coat rack. It is very well made and looks so impressive in our boot room. Their products are very good value for money. White Tree Furniture are so easy to deal with and Francisco a pleasure to speak with. We would absolutely recommend White Tree Furniture and we will be back to buy more items.

Sally H. on Halifax White 8 Hook Coat Rack


Superb Bookcase

This is a stunning bookcase and we love it. We wanted a large bookcase for our new study and this one is just perfect, it is very well made, heavy so it will not move from it's position, lovely to look at and does the job of holding books very well, it certainly looks exceptional. White Tree Furniture are a delight to deal with, Francisco could not have been more helpful, he is very knowledgeable and nothing was too much trouble for him. The people who delivered the bookcase were excellent and took a lot of trouble to lift it in very carefully, it is a very large piece of furniture so this was not an easy task. I would really recommend White Tree Furniture.

Sally H. on Halifax Grand White Bookcase Display Cabinet


Dining Table

Thank you so much for the prompt delivery of such a beautiful dining table! We had our first dinner party using our new table and it was stunning - admired by all!

K. Rayner on Provence Accent White Dining Table with Wooden Top 240cm


Halifax Large Bookcase

I was apprehensive about buying this cabinet online. It was a large purchase so it was a big decision. Also Novo Solo have a lot of UK stockists, but I decided to use White Tree furniture because of their 100% satisfaction guarantee. Francisco answered all my queries promptly, and I had a gut feeling it would be ok. The delivery company were excellent and made sure I was happy with the furniture, which they would've taken back if I wasn't. It is a lovely piece, used as a bookcase in a middle room so creates lots more light. Will no doubt buy more of this furniture.

Why buy with White Tree Furniture